IPO Edge hosted a fireside chat on Oct. 23 at Nasdaq MarketSite with Brandon Barton, Chief Executive Officer at Bite. The in-person interview was joined by Editor-at-Large Jarrett Banks and they discussed the company’s proprietary AI technology, Bite Lift, and how it increases average check size, the launch of a kiosk-only Secret Menu in partnership with Big Chicken and Shaquille O’Neal, among other topics.
Watch the full recording below:
About Brandon Barton
Brandon Barton is the CEO of Bite, a leading provider of intelligent kiosk solutions for the hospitality industry. Brandon is a visionary hospitality tech entrepreneur who leverages his extensive operational experience with premier hospitality groups like Union Square Hospitality Group (USHG) and Patina to develop and scale cutting-edge tech solutions for the restaurant industry. As the CEO of Bite, he’s steering the company to remarkable growth, partnering with leading Quick Service Restaurant (QSR) brands such as Portillo’s, Big Chicken, Bluestone Lane and Chopt. Prior to his role at Bite, Brandon was a key early employee (number 4) at Resy, the renowned restaurant reservation platform. There, he played a pivotal role in building and managing the sales and operations departments during the company’s critical first three years, contributing significantly to its success and eventual acquisition by American Express in 2019.
About Bite
Bite is the leading provider of intelligent kiosk solutions for fast-casual and quick-service restaurants as well as convenience stores. As the foremost expert in the digital in-store experience, Bite delivers software designed to boost sales, enhance operational efficiency, and offer unparalleled hospitality.
Bite’s cutting-edge, customizable software, powered by patented Artificial Intelligence (AI), streamlines the ordering and payment process. Guests seeking speed, consistency, and convenience benefit from reduced wait times and enhanced satisfaction, thanks to Bite’s innovative technology.
Through its patented AI algorithm, Bite Lift, Bite offers personalized, data-driven menu recommendations based on order history and external factors, leading to an average 20% increase in check sizes compared to traditional cashier experiences. This advanced technology empowers operators with insights into consumer ordering behavior, helping to increase sales, improve order accuracy, and reduce operational costs.
Bite’s Mission
Empowering operators with intelligent kiosk technology driven by ordering behavior-based AI, Bite helps increase sales, improve order accuracy, and reduce operational costs, driving higher margins for long-term growth and elevating hospitality everywhere.
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