IPO Edge hosted a fireside chat at the 2024 ICR Conference with Mark D. Walker, CEO of Direct Digital Holdings, Inc. (NASDAQ: DRCT). The in-person interview was joined by Editor-in-Chief John Jannarone and they discussed the company’s key milestones and achievements in 2023, new collaborations and partnerships with Amazon to improve its services, the company’s growth strategy targeting cities that cover prominent geographic areas, what to expect from the adtech space in 2024, and more. Watch the full recording below:
About Mark D. Walker
With nearly 20 years of experience working in building relationships, digital sales, and revenue generating operations, Mark Walker is an expert in strategic planning, management, and revenue-generation for both Fortune 500 corporations and private firms and startups. Prior to co-founding DDH, Mr. Walker enjoyed an impressive career directing business development for NRG Energy and served as Chief Operating Officer at EBONY Media. Walker has served on multiple advisory boards, including Hitwise and Dentsu Aegis and currently serves on BRIDGE, Ad Club of NY Medication Committee, University of Texas Chancellors Council and has written articles and case studies appearing in Jupiter Research, Search Engine Watch, and the IAB.
About Direct Digital Holdings
Direct Digital Holdings, Inc. (Nasdaq: DRCT), owner of operating companies Colossus SSP, Huddled Masses, and Orange 142, brings state-of-the-art sell- and buy-side advertising platforms together under one umbrella company. Direct Digital Holdings’ sell-side platform, Colossus SSP, offers advertisers of all sizes extensive reach within general market and multicultural media properties. The Company’s subsidiaries Huddled Masses and Orange142 deliver significant ROI for middle market advertisers by providing data-optimized programmatic solutions at scale for businesses in sectors that range from energy to healthcare to travel to financial services. Direct Digital Holdings’ sell- and buy-side solutions manage on average over 125,000 clients monthly, generating over 300 billion impressions per month across display, CTV, in-app and other media channels.
