Comfort and Relaxation: Hear From Founder & CEO of Parachute Home in Fireside Chat – IPO Edge
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Comfort and Relaxation: Hear From Founder & CEO of Parachute Home in Fireside Chat
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Comfort and Relaxation: Hear From Founder & CEO of Parachute Home in Fireside Chat


IPO Edge and the Palm Beach Hedge Fund Association hosted a fireside chat at the 2022 ICR Conference with the Founder & CEO of Parachute Home Inc. to discuss a background of the company, strong 2021 results, standing out in the retail space, connecting with customers for high retention, and growth opportunities. The event featured Parachute Founder & CEO Ariel Kaye joined by IPO Edge Editor-in-Chief John Jannarone in a moderated video session lasting approximately 15 minutes.

Watch the highlight video below (or click the link underneath to see the entire event):


About Parachute

Parachute is a modern lifestyle brand that makes people feel at home. The multi-category home company offers products that are thoughtfully designed in Los Angeles and responsibly manufactured by expert craftspeople around the globe, using only premium quality materials. Every essential in the collection is inspired by comfort and relaxation. Parachute was founded in 2014, offering a carefully curated assortment of bedding. The brand has since released its own mattress and expanded into categories throughout the home, including bath, apparel, décor and furniture. Parachute operates 12 retail storefronts across the U.S. and recently launched in Canada. All products are available online at

Ms. Kaye discussed:

  • Company background
  • Strong 2021 results
  • Standing out in the retail space
  • Connecting with customers for high retention
  • Growth opportunities

About the Speaker:

Ariel Kaye, Founder and CEO of Parachute

Home is everything to Ariel Kaye, founder and CEO of Parachute. What began in Los Angeles in 2014 as a digitally native brand, Parachute has since expanded beyond its roots — premium-quality bedding — to include essentials for all rooms in the home. In the last six years, Ariel has evolved Parachute into a beloved home lifestyle brand with 14 brick-and-mortar locations across the country, with each retail store serving as gathering spaces within their neighborhoods.

Under Ariel’s leadership, the brand also launched a hospitality collection, partnering with boutique hotels and interior designers. Within the Parachute community, Ariel has created a culture committed to wellness and social responsibility, which extends from Parachute’s team and partners to its customers and the planet.

Parachute partners with the United Nation Foundation’s Nothing But Nets campaign to donate life-saving malaria-prevention bed nets to those in need. Ariel has participated in prestigious speaking opportunities with Fortune’s Most Powerful Women Summit, Create & Cultivate and Fast Company’s Innovation Festival. Ariel’s first book, How to Make a House a Home, was released on April 14, 2020.  Parachute is committed to inspired, comfortable living.

Beyond her design and business acumen, Ariel is spearheading a movement around comfort — both in Parachute’s stores and for customers around the world. Ariel currently resides with her family in Mar Vista, California.



Alan Hatfield, Director of Research

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