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Preventing Cyber Attacks: GeoComply CEO & Founder Anna Sainsbury, Live from NYSE
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Preventing Cyber Attacks: GeoComply CEO & Founder Anna Sainsbury, Live from NYSE

IPO Edge hosted a fireside chat from the floor of the New York Stock Exchange with Anna Sainsbury, Chief Executive Officer and Founder at GeoComply. Ms. Sainsbury spoke to Editor-at-Large Jarrett Banks about the importance of accurate geolocation data, as well as identity and device checks in online interactions to protect customers from potential cyber attacks and mitigate risk, how the company utilizes its advanced technologies to safeguard companies across different industries such as media and entertainment, fintech, crypto and the gaming space, and more. Watch the full interview below:


About GeoComply

GeoComply provides fraud prevention and cybersecurity solutions that detect location fraud and help verify a user’s true digital identity. Our award-winning products are based on the technologies developed for the highly regulated and complex U.S. online gaming and sports betting market. Beyond iGaming, GeoComply provides geolocation fraud detection solutions for streaming video broadcasters and the online banking, payments and cryptocurrency industries, building an impressive list of global customers including Amazon Prime Video, BBC, Akamai, DraftKings, FanDuel and MGM.
The company’s software is installed on over 400 million devices worldwide and analyzes over 10 billion transactions a year, placing GeoComply in a unique position to identify and counter both current and newly emerging fraud threats.
Proven and refined over 10 years of development, GeoComply’s solutions incorporate location, device and identity intelligence along with advanced machine learning to detect and flag fraudulent activity. By integrating GeoComply’s solutions into their processes and risk engines, organizations are able to identify fraud earlier in a user’s engagement, better establish their true digital identity and empower digital trust.

About Anna Sainsbury

As Chairman of GeoComply, Sainsbury focuses on developing and delivering a reliable geolocation solution for the expanding geolocation compliance and geofence markets. She was appointed CEO and Chairman of GeoComply in January 2022, but she is also Co-Founder, and has been working alongside the group for over 11 years.
Sainsbury has been serving as the Board Trustee of Conscious Gaming since September 2020, where she helps drive change by developing innovative tools and outreach programmes. She also works alongside the American Gaming Association (AGA), where she was appointed as a Board Member in January 2019.
In 2019, she took on the role of Adjunct Professor and Course Lead at the UNH Franklin Pierce School of Law. Between September 2020 and May 2022, she served as a Board Member for MVB Bank. Sainsbury was also a Consultant for Gaming Compliance and Regulation between December 2009 and October 2011. She was Commercial Director for Technical Systems Testing for four years and two months.
She worked as a Broker for Allwest Insurance between May 2004 and November 2005, where she developed and maintained a large client database of personal clients and delivered a record increase in client development and commissions.


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