IPO Edge hosted a fireside chat at the ICR Conference 2025 with Joe Hummel, Chief Executive Officer of Twin Hospitality Group. The in-person interview was joined by Editor-in-Chief John Jannarone and they discussed the impact of the seasonal sports calendar on sales trends, how the company keeps its options fresh for returning customers, and more.
Watch the full recording:
About Joe Hummel
Joe Hummel is the Chief Executive Officer of Twin Peaks. He has over 30 years of experience in the restaurant industry, having worked in various roles including distribution, purchasing, and operations. Before joining Twin Peaks, Joe was the Executive Vice President of Operations and Purchasing at Hooters of America. He then became the Chief Operating Officer at La Cima Restaurants, LLC, the largest franchisee of Twin Peaks Restaurants. Joe took on the role of CEO at Twin Peaks in October 2016.
About Twin Hospitality Group
Founded in 2005 in the Dallas suburb of Lewisville, Twin Peaks 115 locations in the U.S. and Mexico. Twin Peaks is the ultimate sports lodge featuring made-from-scratch food and the coldest beer in the business, surrounded by scenic views and wall-to-wall TVs. At every Twin Peaks, guests are immediately welcomed by a friendly Twin Peaks Girl and served up a menu made for MVPs. From its smashed and seared-to-order burgers to its in-house smoked brisket and wings, guests can expect menu items that satisfy every appetite.
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